By David Porter - Bay of Plenty Times
An eye for online sales and marketing opportunities helped Mobel Group's Modern Office win two category awards in the Westpac Tauranga Business Awards.
As well as being finalists for the overall award, the company won the Manufacturing and/or Logistics Award and the Business Innovation Award.
Founded a decade ago by Adam Hazlett and David Littlewood, the companies picked up an emerging business award in 2008, and were runners-up in the business growth category in 2011.
"We thought it was time to step back in and go through the process again," said Mr Hazlett.
"It was a good chance for us to step back and look at what things we're doing well, and what things we need to work and focus on to make sure we are continuing to build a robust business. It's nice to step back and look at the business as a whole and meet the judges and get their feedback. And they generally asked a few curly questions and put us on the spot."
The judges said Mobel Group had established a solid growth plan, which it was achieving, and had expanded its operations to include new physical premises
in Auckland and Hamilton, along with warehousing locally and was continuing to grow its online business.
The group provided genuine delivery of its internal customer service mantra "always give people more than they expect to receive" and had a solid business strategy and capacity to manage growth, alongside sound financial performance, the judges said.
"They have a detailed use of technology in the overall management and development of their business."
The retail and online business targets different and distinct markets, using search engine optimisation. Mobel has also moved to the cloud and was in the process of integrating its customer relationship management software with the inventory system, allowing the companies to deliver better customer service and enhance the growth of the business, the judges said.
Mr Hazlett said the companies' adoption of the digital space had been a big advantage.
"Tauranga is only so big and there's only so much going on in the commercial furniture world and we get our fair share of business here," he said. However, the internal digital platform allowed Modern Office to be really efficient in the way it operated, and to turn quotes around quickly.
Westpac Tauranga Business Awards 2016 - Modern Office (Mobel Group)
-Winner - Cooney Lees Morgan Manufacturing &/or Logistics Award
-Winner - Ballance Agri-Nutrients Business Innovation Award
-Finalist - Tauranga Business of the Year